Pokémon and the Increasing Popularity

The giant Nintendo has just signed its big return to the forefront of the world scene with Pokémon Go. The phenomenon application was launched in France, officially Sunday July 24, 2016 in the morning, on iOS and Android. The Pokémon Go game consists of capturing virtual monsters hidden in the real world using your smartphone. The popularity of the game may well spark a revolution in the tourism industry.

The evolution of e-tourism in 15 years has been meteoric.The concept of augmented reality, which consists of adding a virtual component to an existing environment, could help certain places to attract new customers.

The Right Choice

Tourist and cultural establishments are starting to take an interest in it, in particular thanks to the popularity of Pokémon Go developed by Niantic Labs, a subsidiary of Google, and The Pokémon Company.


This video game provokes a Madeleine de Proust effect for 20-30 year olds: “We would so much have liked to do it in real being small the app allows it today, it’s like a kid’s dream come true”, declares an enthusiast.For once, a digital game encourages people to go outside and interact with others. Using the Pokemon go calculator is also important here.

Who would’ve believed that?

But what does this really mean for tourism?

  • In a few weeks, the game proved that it was able to affect places in the real world by creating virtual reasons to go there, there is therefore great potential in this area.
  • Indeed, to harvest a maximum of Pokémon, you have to move. By activating its data, geolocation and the smartphone camera, the hunt can begin.Each city is full of small Japanese monsters to capture, you will have to hatch the eggs, make them evolve and then make them fight.
  • To refuel, there are the “PokéStop” located on the map, represented by blue squares, which allow you to acquire different objects that will help the trainer later in the game.

These areas in which players can find objects and compete are not chosen at random, they correspond to points of interest such as a metro station, a park or a monument.


Places of great historical or educational value, works of art or buildings with unique architecture.Some PokéStop have also caused misunderstanding, such as the Holocaust Museum in Washington, which houses three PokéStop.Niantic points out that public libraries and even places of worship can very well become “portals”.